Johannesburg, South Africa — Legendary singer, humanitarian, and entrepreneur Yvonne Chaka Chaka proudly introduces her newest venture, Princess of Africa Haircare — a revolutionary natural haircare brand inspired by her personal journey to find effective, nourishing, and authentic solutions for natural hair.
Rooted in the belief that haircare should enhance, not strip away, the beauty of natural hair, Princess of Africa Haircare delivers the perfect balance of moisture and nourishment with carefully crafted formulas. Each product is made with high-quality, natural ingredients designed to meet the unique needs of every hair type, while celebrating the rich heritage of African beauty.
At the heart of the range is Aloe Ferox, a powerful plant indigenous to South Africa. Known for its high concentration of vitamins, minerals, and amino acids, Aloe Ferox deeply hydrates, strengthens, and revitalizes hair. Its natural anti-inflammatory and antimicrobial properties also soothe the scalp, reducing dandruff and irritation while creating a healthy foundation for growth. Beyond its benefits, sourcing Aloe Ferox locally allows Princess of Africa Haircare to empower African farmers and communities, ensuring the brand is as impactful socially as it is cosmetically.
The Princess of Africa Haircare Range Includes:
- GroLonger Hair Oil – A scalp-boosting blend enriched with Vitamin E to nourish hair and promote stronger, healthier growth.
- Made-To-Curl Defining Hair Custard – A luxurious curl-defining formula with Aloe Ferox, Olive Oil, Shea Butter, and Avocado Oil for hydration, frizz control, and long-lasting bounce.
- Quench the Thirst Leave-In Conditioner – A rich, detangling conditioner infused with Shea Butter, Olive Oil, Honey, and Milk Extract for deep, lasting moisture.
- Sleek Edges Firm Hold Hydrating Edging Gel – Provides effortless edge control with a polished, sleek finish.
- Velvety Shine Satin Sleek Hair Milk Spray – A deeply hydrating mist featuring Baobab Oil, Shea Butter, and 30% Glycerine for shine and softness.
- Pure Clean Moisture-Rich Sulphate-Free Shampoo – A gentle, plant-based foaming cleanser that purifies without drying hair or scalp.
- Hair Therapy Deep Conditioning Hair Mayonnaise – Powered by Pro Vitamin B5, Milk Protein, and Olive Oil for intense conditioning and repair.
- Hold Tight n Style It Maximum Hold Styling Gel – Flake-free, all-day hold to keep styles in place without build-up.
- Scalp Rescue Nourishing Hair Food – A rich, buttery treatment with Marula Oil, Shea Butter, and Mango Butter to restore softness and scalp health.
“Princess of Africa Haircare is more than just a brand — it’s a movement,” says Yvonne Chaka Chaka. “It’s about embracing natural beauty, uplifting African communities, and providing women and men with products they can trust to care for their hair.”
The official launch of Princess of Africa Haircare will took place on 29 August 2025 at Mila, LXX Sandhurst, Johannesburg. The event brought together media, influencers, and industry leaders to celebrate this groundbreaking range that merges African heritage, natural power, and modern innovation.
With Princess of Africa Haircare, consumers can finally experience a line that inspires confidence and beauty every day.
