The legendary American footwear brand, Steve Madden & renowned South African Businesswoman, award-winning radio and TV host,
Philanthropist and style icon, Bonang Matheba join forces again for the ‘ESSENTIALS’
campaign.
This collection redefines what it means to invest in timelessness, statement-
making footwear. As a style icon who embodies sophistication and edge, Bonang
showcases the hottest and most enduring Steve Madden styles—Possession Black,
Zelle Black, and Bruling Black—proving that the right pair of shoes and the perfect bag
is the ultimate fashion essential.
This continued collaboration celebrates the fusion of versatility, confidence, and
trend-driven design, ensuring that every step you take is bold, powerful, and
unapologetically stylish. Whether it’s the effortlessly cool Possession Black sneaker,
the sleek and sultry Zelle stiletto, or the go-to bag, Bruling; these core Steve Madden
styles are the foundation of every fashion-forward wardrobe.
“I’m most excited to be working with SM for a 3rd year. The Essentials collection is about
those key pieces that never go out of style. Think confidence, think unapologetically
stylish, think SM X Bonang. It doesn’t matter where in the world you are – this is how we
do fashion” says Bonang Matheba. “These aren’t just shoes or bags; they’re investments
in your personal style that stand the test of time.”
With Bonang leading the way, the ESSENTIALS campaign is a reminder that the classics
never fade—they evolve with you. These must-have styles are here, bolder than ever,
and ready to complete your wardrobe.
Don’t wait—shop the collection now and step into timeless style.
