Sony Music Africa has officially announced the appointment of multi-award-winning producer, songwriter, and creative visionary pH RawX (Emmanuel ‘pH’ Hloni Tsotetsi) as its new Label Manager.
For many, pH RawX needs little introduction. Known as one of the country’s most accomplished music minds, he has been the sonic architect behind a generation of hit records, working with household names like AKA, Khuli Chana, K.O, Cassper Nyovest, and even lending his creative brilliance to international collaborations. His music has shaped the cultural soundscape of South Africa, and his transition into a leadership role at Sony Music Africa signals a new chapter not only in his career but also in the direction of the continent’s music industry.
A Bridge Between Creativity and Business
In his new role, pH RawX will oversee artist development, creative strategies, and label operations, with a focus on nurturing and elevating talent from Africa to the global stage. What makes his appointment significant is his ability to seamlessly merge creative artistry with business strategy. Having walked the journey as an artist, producer, and entrepreneur, pH RawX brings a unique, lived understanding of what artists need to thrive.
“I’m honored to join Sony Music Africa in this new capacity,” says pH RawX. “Music has always been my life’s work, and I see this as an opportunity to not only contribute to the growth of artists but to help shape the next chapter of African music on a global level. This is about creating sustainable legacies.”
Sony Music Africa’s Commitment to African Creativity
Sony Music Africa has consistently been at the forefront of driving innovation, investing in new talent, and creating pathways for African musicians to achieve international recognition. The appointment of pH RawX is a clear signal of the label’s commitment to harnessing homegrown expertise in leading its operations.
Sony Music Africa’s Managing Director, Sean Watson welcomed him to the team:
“pH RawX is more than just a creative; he’s a visionary. His leadership, cultural insight, and unmatched passion for music will be invaluable as we continue to elevate African artists and connect their work with audiences worldwide.”
A Career of Innovation and Legacy
Beyond his chart-topping production credits, pH RawX is celebrated as a mentor, innovator, and storyteller. His career has been defined by pushing boundaries — blending hip-hop with indigenous sounds, experimenting with genre, and always putting authenticity at the forefront. This new chapter positions him as not only a creator but also a custodian of African music’s future.
For fans, collaborators, and aspiring artists, his appointment is more than an industry move; it is a cultural moment. It underscores the growing recognition that Africa is not just contributing to global music but is actively shaping its direction.
Looking Ahead
As Sony Music Africa strengthens its role as a powerhouse in the continent’s entertainment ecosystem, the addition of pH RawX to its leadership team reflects the company’s confidence in the power of African voices and stories.
His journey from the studio to the boardroom is proof that African creatives can occupy spaces of both artistry and leadership — a duality that is increasingly vital in a world where culture and business are inseparably linked.
Sony Music Africa and pH RawX are set to write a new story — one where African music is not only celebrated locally but resonates across the globe.
